top of page

Résumé

Experience

  • LinkedIn

Talk to Jess

CULTURAL INSIGHTS COORDINATOR

September 2020 - May 2021

Los Angeles, CA

Talk to Jess is a consulting firm that works at the intersection of business, social change, and inclusivity. Specifically helping brands and businesses better represent people in their media, marketing, advertising, and workforce by translating cultural insights into dynamic campaigns, partnerships, and internal programs that better reflect the world around us.

 

Clients include Aerie, Dove Beauty, Mattel, Warner Bros., NBC, Nike, and Unibail-Rodamco-Westfield (URW).

• Assisted with the creation of client deliverables, including content & campaign reports, workshops, decks, and resource guides using Photoshop and Canva
• Vetted and built influencer decks for clients in critical areas such as STEM, education, and activism + empowerment for Gen Z and Alpha
• Developed & designed social assets for Jess Weiner's social channels (combined following of 29,000+ followers) to promote her thought leadership, client news & campaigns, and The Good Life Community Workshop & Courses
• Reviewed and provided feedback on client materials & content through a cultural insight’s lens
• Drafted client-facing documents & emails to provide the cultural landscape and TTJ's perspective on emerging trends & news relevant to their work
• Maintained and organized TTJ's Evernote database of cultural news, articles, research reports, and other pertinent documents to client work or key areas of interest
• Conducted daily client & cultural insights tracking via email & Slack

ICF Next

COMMUNICATION MANAGEMENT

& DIGITAL CONSULTING INTERN

August 2019 - 2020

Los Angeles, CA

  • Co-created a monthly dashboard that measures a Fortune 500 Tech Companies Global Communications Teams outputs that support and align with the team's North Star mission. Every month we aggregate data onto the dashboard and provide insights around month-to-month and quarterly performance. As a result, the development and sharing of these dashboards enable the team to make recommendations, support their key priorities, and provide value adds to the Global Communications Team
    • Assembled a monthly social media report for a major U.S. airline using Brandwatch and unique insights to evaluate their month-to-month performance across social media platforms

  • Assisted in auditing external and internal communications based on content quality, brand alignment, topic, audience, format, length, tone, and client’s key priorities

  • Researched and put together a document that provided a deep dive into the company, its key priorities, programs, and leadership team for an RFP and project kick-off

  • Maintained and regularly updated project trackers/excel sheets to identify key milestones, actions, and progress

  • Assisted new interns with Lunch & Learns facilitated discussions and answered questions to help integrate them into ICF Next and its culture

USC Athletics

DEVELOPMENT INTERN &

SOCIAL MEDIA COORDINATOR

June 2017 - December 2019

Los Angeles, CA

  • Managed, established, and created content for the Trojan Athletic Fund social media channels (FB/IG/TW)

  • Analyzed annual membership survey and incorporated donor feedback into performance reports to fill in gaps and improve member experiences

  • Built and expanded TAF's social following by 1,000+ followers across platforms

  • Created and deployed the Trojan Athletic Fund's first-ever Snapchat filter for the 2018 & 2019 USC Student-Athlete Graduation

  • Analyzed annual membership survey and incorporated donor feedback into performance reports to fill in gaps and improve member experiences

Education

2015-2019

UNIVERSITY OF SOUTHERN CALIFORNIA

In 2015, I transferred from California State University, Northridge, to pursue a degree in Public Relations. As a first-generation student, I was able to graduate with a 3.65 GPA and honors from USC Annenberg. 

​

 

Following graduation, I pursued a master's degree in Communication Management with an emphasis in Organizational & Strategic Corporate Communication.

B.A. in Public Relations

Minor in Communication Policy & Media

​

M.A. in Communication Management

Los Angeles, CA

Professional Skillset

Community Management

Social Media Strategy

Content Analysis + Creation

Teamwork + Collaboration

Data Analytics

Project Management

Social Listening

Languages

English (native)

Spanish (intermediate)

Market Research + Trends

Development + Fundraising

bottom of page